What is Influencer Marketing? An Introduction
Influencer marketing, or affiliate marketing, has grown into a billion dollar industry and taken the social media world by storm. In recent years, social media users around the world have begun to make a living from paid posts and online marketing campaigns. Social media offers the perfect space for brand ambassadorship, with influential users authentically recommending products and services to their loyal audiences. Influencer marketing in 2021 was an industry of 5-10 billion dollars and with that said, it is safe to say that it is a marketing force that is here to stay for a long time to come. Every day we see lots of advertising. It literally surrounds us everywhere, so it's no wonder people try to avoid ads and ignore annoying prompts. But companies need to be marketed, which is ...