How to Define Your Audience
If you have started a business or are running a business and are wondering how to improve your sales, a well-defined audience is one of the best ways to achieve this result. Given people's unlimited access to content, you simply cannot reach every single person in the entire world. But if a small business wants to compete effectively with a larger company or if a larger company wants to improve on what it already does, they should find a specific niche. What does it mean to find your target audience? It is important to determine what is meant by a target audience. Many business owners dismiss this definition by simply saying "we target everyone who is interested in our business", but this is too broad a focus. Targeting a niche does not mean excluding those that do not necessarily fi...